Joanne is a strategic marketing and operations leader with extensive experience driving business growth, brand development, and operational excellence across professional services and consultancy environments. As Head of Marketing & Operations at iCOST, she leads the company's national marketing and operational functions, providing strategic oversight of brand, business development, systems, processes, and performance to support sustainable growth across Australia.

She is responsible for developing and executing integrated marketing strategies that strengthen market presence, enhance client engagement, and generate revenue opportunities, while also leading operational initiatives that improve scalability, efficiency, and organisational performance. Joanne works closely with the leadership team to align commercial objectives with marketing and operational delivery, ensuring the business is positioned for long-term success.

Joanne's expertise spans marketing strategy, brand management, digital marketing, campaign delivery, stakeholder engagement, business operations, process improvement, systems implementation, and performance management. Her focus on data-driven decision-making, continuous improvement, and measurable outcomes enables iCOST to strengthen its national capability, support growth in key markets, and deliver an exceptional experience for both clients and employees.